Mysterious Marketing by Big Brands

Traditional Online Marketing
Large number of companies focus exclusively on marketing and advertisements via social media and online stuff. Gone are those days when online advertisements appear to be spam and phishing information for users. Users were least interested for any type of advertisements that used to appear on screen. 

Recommendation Systems
Recommendation systems have modified the approach towards online promotion of product and services. On the basis of what people are looking for, different types of recommendation systems have been proposed. They recommend right product and right services which should be displayed on user's screen. These systems have helped website creator in gaining interest and trust of their customers.

This kind of marketing is useful for
  1. Increasing sale of products and services
  2. Obtaining user interest and mapping human behavior
  3. Awareness
  4. Binding trust of users towards website.
and much more...

Challenges
However, there are many unreliable companies and brand available. People still believe in friends recommendation rather than online recommendations. The number of people who used to believe in online advertisements in 2010 to those of 2016 has dropped by 67%. Just like mass media, social media is loosing trust of consumers. 

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