Social Media Marketing Strategies for Business

India is booming with startups in 2015 era. It has been rightly said that today, a cool dude is not the one who knows guitar, but the one who is crazy for his passions and own a startup. Startup can be of any kind. With this increase in number, there exist need to retain audience. Customer relations are very important for any and every business. 

As people tend to lose interest in advertisements on radio and television, crowd becomes more smart and discuss about brands. This intellectual behavior of people is ever changing. To study this customer behavior is need of the hour. This can be done by understanding what people tweet, post or share on social media websites. From twitter tweets to youtube videos, there is lot of information available on web regarding human behavior. 

There is need to study social media data and its analysis is required. Different strategies are prepared for customer retention, awareness of local/ global brands, marketing etc. Thus, different industries get affected via different social media websites. For eg., if you need female audience, you need to ping into PInterest analysis. 

As per statistics:
  • If facebook would be any country, it would be 3rd among world in terms of population
  • 69% of the PInterest users find the products that they are looking for.
  • Every second 2 users join LinkedIn.
  • 81% of the companies/ MNC/ brands use LinkedIn to recruit people.
and much more.

This is the power of social media. Word of mouth has become world of mouth. One need some strategy to figure out how marketing can be done using best techniques based on social media analysis. 

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